TikTok Shop: How to Turn Views into Sales

When most people think of TikTok, viral dances and catchy trends often come to mind. But behind those short clips, there’s a booming world of e-commerce opportunities waiting to be tapped into.

As of November 2023, the hashtag #TikTokMadeMeBuyIt had amassed an astounding 75 billion views. Brands are increasingly closing the gap between product discovery and purchase by using TikTok’s built-in shopping tools. Want to learn how to turn TikTok into a powerful sales channel? Read on to learn about TikTok Shop, setting up your store, and best practices for success.

What is TikTok Shop?

TikTok Shop is an integrated commerce feature that lets users with business accounts sell products directly on the platform. With shoppable videos and live shopping, it provides a seamless way for sellers to reach new audiences and boost sales without having users leave the app.

Benefits of Using TikTok Shop

• Direct Shopping Experience: TikTok Shop allows users to purchase products directly, reducing friction between browsing and buying.
• Access to a Young, Engaged Audience: With Gen Z and Gen Alpha heavily relying on TikTok for brand discovery, businesses can engage a highly active demographic.
• Influencer Partnerships: Collaborate with TikTok influencers to increase authenticity and reach.
• Leverage Trends and Challenges: Participate in hashtag challenges and trends to boost product visibility.
• Personalized Shopping Journeys: Tailor the user experience based on TikTok user behavior, improving engagement and conversion.

Who Can Use TikTok Shop?

TikTok Shop is available to users in select regions, including the US, UK, and China. Eligibility requirements may include proof of residency, business licenses, and minimum follower counts for creators. TikTok Shop caters to sellers, creators, partners, and affiliates.

5 Ways to Shop Directly on TikTok

1. Live Shopping: Go live to showcase products, interact with your audience, and enable real-time purchasing.
2. Product Showcase: Add a shopping bag icon to your profile for a mini storefront with product images and easy checkout.
3. Shoppable Videos: Integrate product links into TikTok videos, letting users buy directly.
4. Shoppable Ads: Use TikTok’s app for Shopify to create ads and link products, even if TikTok Shop isn’t available in your region.
5. Shopping Center Tab: This marketplace feature allows users to browse a wide array of products in one place (available in select regions).
   

How to Set Up a TikTok Shop

Step 1: Create a Business Account

Switch your TikTok profile to a business account by navigating to settings.

Step 2: Sign Up for TikTok Shop

Complete the application form on the seller registration portal and provide the necessary documentation.

Step 3: Wait for Approval

Approval typically takes 1-2 days. Once approved, you’ll gain access to TikTok’s shopping features.

Step 4: Link Your Account and Start Selling

Connect your TikTok account to TikTok Shop, add products, and promote them via posts and your profile.

Using TikTok with Shopify

If TikTok Shop isn’t available in your location, you can still leverage TikTok shopping features through Shopify integration:

1. Open a Shopify Store and build your website.
2. Register for a TikTok Business Account.
3. Install the TikTok for Shopify App.
4. Link Your Shopify Store and start promoting products with ads and product videos.

Best Practices for TikTok Shopping Success

1. Embrace TikTok’s Unique Style

TikTok values authenticity and creativity. Create content that feels natural, uses trending sounds, and blends product promotions seamlessly.

2. Collaborate with Influencers

Influencer marketing is highly effective on TikTok. Even small creators can have a big impact on sales.

3. Optimize Content for Engagement

Create engaging TikTok videos showcasing your products. Use relevant hashtags, add product links, and interact with comments.

4. Leverage TikTok Ads

Use TikTok’s ad platform to target specific audiences. High-resolution, engaging videos with clear branding often perform best.

5. Build Your Email List

Drive TikTok users to landing pages with opt-in offers and build an email list to nurture leads.

FAQs on TikTok Shop

What is TikTok Shop?
TikTok Shop is an ecommerce feature within TikTok that allows users to sell products directly on the platform.

How Can I Start Selling on TikTok?
To start selling, create a TikTok business account, sign up for TikTok Shop, and add your products.

What Products Sell Best on TikTok?
Popular categories include beauty, apparel, tech accessories, home décor, and more.

Can I Use TikTok Without a TikTok Shop?
Yes, you can still leverage TikTok for sales by integrating with Shopify and running ad campaigns.